University Licensing Programs was awarded first runner up for Operation Hat Trick’s inaugural Excellence in Service Award. Operation Hat Trick is a nonprofit organization dedicated to serving wounded U.S. veterans.
Licensing earned Operation Hat Trick’s recognition by prominently displaying OHT products in its own retail locations and encouraging retailers who carry the university’s merchandise to do the same. It also promoted OHT to its social media followers, raising awareness of veterans’ issues. Combined, Licensing’s efforts generated thousands of dollars in donations to help veterans recover from the visible and invisible injuries suffered in combat.
“Michigan State University has shown the kind of commitment to our veterans that we’re hoping to inspire all over the country,” said Dot Sheehan, OHT president. “Raising funds is a critical part of meeting their needs, but just as important is raising awareness of their struggles so we never forget our obligation to help them overcome their injuries and enjoy full lives.”
Among the other finalists for the Excellence in Service Award were the University of Alabama, the University of South Carolina and Fresno State University.