The Association of College and University Housing Officers – International (ACUHO-I) announced its marketing awards, and the recent RHS Campus Called sign-up campaign took third place in a category recognizing campaigns that tackle the growing sophistication of campus housing marketing.
The award was announced in the Talking Stick, the official newsletter of ACUH0-I. The Campus Called campaign is a collaborative effort between RHS Communications, IS Creative Services, Culinary Services and Residence Education and Housing Services. It prominently features students who live on campus, telling their success stories and showing the various kinds of achievers that live on campus during their academic careers.
This year’s campaign was evolved to tell the stories not just of on-campus personas, but of the outstanding individuals that live and dine on campus.